Adidas will Open 2,500 Stores in China in Three Years

Adidas will Open 2,500 Stores in China in Three Years

FROM:CCFA    2011-3-22

Adidas will open 2,500 stores in China in the coming three years to realize its accelerated expansion plan that sets this year’s target at a double-digit growth in the Greater China Region, according to Colin Currie, general manager of Adidas Greater China. Most of these new stores will be located in third- and fourth-tier cities.

Adidas will open 2,500 stores in China in the coming three years to realize its accelerated expansion plan that sets this year’s target at a double-digit growth in the Greater China Region, according to Colin Currie, general manager of Adidas Greater China. Most of these new stores will be located in third- and fourth-tier cities. Mr. Currie said that different from people in European and American markets, an increasing number of Chinese consumers liked its clothing products in fashion and leisure styles. In addition to maintaining its advantage in its sales of professional sports products, Adidas will make the best use of the growing market to enhance its R&D and marketing in fashion and leisure clothes. Adidas Greater China gained 1 billion euro of sales revenue in 2010, a year-on-year increase of 3% but a decrease of 2% after adjustment for exchange rate. However, the sports giant showed a strong rebound in the second half of 2010, registering a sales revenue of 280 million euro in the fourth quarter, a same-time increase of 24.7% and an 11.3% rise after adjusting for the exchange rate factor.