2010-11-19 23:30
Writer of this blog is very experienced in international fashion and brand management.
This article is talks about how izzue is being managed so badly by I.T. and have not been able to make profit in a few years.
Writer is a friend to Tony 'Cha', who is taking after Topshop and Topman in Thailand for Central Group, big department store tycoon in Thailand. And now Tony is also taking care of Izzue, where it has 4 shops in Thailand now. Izzue in Thailand is doing very badly, nearly on discount all year round, as low as 70% off.
Writer is saying that it is mainly because the designers of Izzue are not up to the level, such as copying Topshop collection from two seasons ago is not going to lead them anywhere.
As Thailand is among the most fashionable markets in Asia, besides Taiwan and Singapore, he suggests anyone who try to get into market to visit Jukduchak and Siam Center, also what are the people wearing in TCDC.
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